semiotics is defined as the study of non-linguistic meaning signs and significance in a society or the study of the meaning of any symbol or any object .for example, clothing often conveys messages.in many societies it is very common to regard some kinds of dress as formal, others as related to work and others as associated with leisure. for instance, it is assumed that the wearing of a tuxedo is for a formal event however, for a man to go to work in shorts would be considered unacceptable in many workplaces.