In conclusion, marketing plan is crucial for running a business. The necessity for good planning increases as the difficulty of marketing increases .Today’s successful companies- whether small or large, for profit or non-profit, domestic or global- share a strong customer focus and a heavy commitment to marketing. This process is included effective understanding throughout the targeted market and ability to classify the types of customers, in order to success in businesses. Proper pricing is also important in this process. If whoever can successfully achieve the understanding if these three compositions, he or she will crate an effective marketing plan, and of course will reach the point of the greatest success.
Marketing is managing profitable customer relationships. Today’s successful companies- whether small or large, for profit or non-profit, domestic or global- share a strong customer focus and a heavy commitment to marketing.
The goal of marketing is to build and manage customer relationships. Marketing seeks to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. To be successful, companies will have to be strongly market focused.