News editors receive numerous press releases each day; only a few of them make the news. Before writing a press release, consider the needs of the news media and your purpose in writing it. Editors print what they deem to have the greatest impact on the public. Always ask yourself whether your message is of interest to the public or the community, and take note of the kinds of people and stories that dominate the news. Members of the American College of Emergency Physicians (ACEP) can also consult with ACEP's Public Relations Department for help in writing and distributing press releases.