•In 2009, a law came into effect regulating the advertising of junk food in the mass media, and is expected to regulate the amount of advertising directed toward children. In August 2010, a new law to prohibit the sale of junk food in elementary and secondary schools was implemented, along with a mandatory 30 minutes of daily exercise on school grounds (Diario Oficial, August 2012 ). While the new laws are now in effect, it's important to note that much work is still needed by local authorities to make sure this law is reinforced and becomes common practice throughout the country.