Strong track record of working with good creative campaigns
Strong intuition for consumer insight, talk/shareworthy content & quality creators/collaborators
Experience in creating and executing talk-worthy content, and building an always-evolving ecosystem based on social platforms to amplify content
Ability to iterate ideas to adapt and respond quickly to social sentiment
Experience in creating multi-platform assets and managing social media platforms
Proactive project management capabilities and experience in managing creative and production resources
Experience in managing internal and external relationships to keep people inspired and motivated and working across disciplines and teams
Ability to manage and maximize budgets
Ability to measure quality/impact of content for future improvement