The alliance
Evolution of Xerox’s motivation for continuing the alliance with Fuji Xerox:
• As the manufacturing capabilities of Fuji Xerox increased, Xerox viewed the alliance as an important
source of production knowledge
• As the research and development capabilities of Fuji Xerox increased, Xerox viewed the alliance as
an important source of technology for applications in the rest of the world
• By 1994 Xerox seemed to view Fuji Xerox as an essential strategic partner, almost an equal partner,
rather than as a subsidiary.