SWOT analysis of pizza hut
Strengths
• Part of the largest restaurant chain in the world
• Over 20,000 franchises around the world
• Brand leader in the UK
• Innovative range of pizzas under one roof
• Famous television advertising
• Food attracts people of various ranges from young to old.
• Sound financial situation and international turnover.
• 100% owned by yum!
• Pizza Hut sits on top of global full-service restaurant tree
Weaknesses
• Loyal customers are feeling that the satisfaction of the pizzas is declining.
• While Novak said Pizza Hut’s expansion into China is going exceedingly well,
there is battling problems in New Zealand and Australia.
• There are complex computer systems and internal conflicts from franchisees.
• There is a lack of an organic pizzas, which will limit the target market
Threat
• Rising competition undermines Pizza Hut as consumers go for greater
convenience
• Rising cheese costs threaten margins
• Threat from Dominos pizza, also from Mc Donald’s who have tried to
introduce a new meal that is a Pizza called: McPizza.
Marcus Griffiths
Opportunities
• New Pizzas with different crust sizes and flavours.
• Pizza Hut expands Indian market menu and looks to old favourite to bolster
sales in the US
• Pizza Hut targets upscale products and a downscale consumer base