7.5.5 Product Viewpoint
The Product viewpoint depicts the value this product offers to the customers or
other external parties involved and shows the composition of one or more products
in terms of the constituting (business or application) services, and the associated
contract(s) or other agreements. It may also be used to show the interfaces
(channels) through which this product is offered, and the events associated with
the product.
A Product view is typically used in designing a product by composing existing
services or by identifying which new services have to be created for this product,
given the value a customer expects from it. It may then serve as input for business
process architects and others that need to design the processes and IT systems that
realise this product.
A typical insurance product of ArchiSurance is depicted in Fig. 7.14. The value
to the customer of an insurance is typically the added security it provides. The
services mentioned here are realised by various business processes, an example of
which is given in Sect. 7.5.6.