This is a clever use of knitting— as a way to illustrate the cozy soft heat of natural gas. See the stop-motion animated commercial spot here. It was created by Olivier Babinet of the Belgian-based Lovo Films for the ad agency, TBWA Brussels. See the making of video here. Why can’t my shower head spit out cashmere? (By the way, I found this story via Neatorama.) Want to see other yarny ads? Check out this madcap adventure for Ray Bans and this one with a stitching robot for Duracell Batteries. Knitting. Always a great concept.