A theme that emerged from the data is that there are multiple
commonalities within the global hip-hop culture. The Internet
facilitates interaction among hip-hop consumers and helps
promote commonalities in issues discussed, knowledge of hiphop
community current events, and language patterns (Mattar,
2003). Further, record companies, print media and musicians
promote the global hip-hop culture (Condry, 2000a). This youth
community is united by not only an understanding of the
elements of hip-hop and consumption of these elements, but
also shares a sense of marginality and oppression, both real and
imagined.We discuss the origins and shared components of hiphop,
the concept of collective marginalities (Osumare, 2007),
and how consumers around the world embrace hip-hop to help
express themselves and their frustrations.