Together with his partner Jacques Rouet, Dior pioneered license agreements in the fashion business. By 1948, he had arranged lucrative licensing deals for fur, stockings, and perfumes, which not only generated revenue but also made him a household name. While the House of Dior is still a thriving business today, Dior's untimely death in 1957 left the fashion world without a great dictator of style. Christian Dior designed under his own name for only a decade, but his influence will be felt for many years to come.