According to GfK’s analyses, by the start of November 2015, counting air and overnight visits, the number of Chinese travellers to South Korea showed an increase of 112 per cent since 2011. Thailand experienced an increase of 263 per cent, Japan by 157 per cent and Taiwan 54 per cent.
Hong Kong, which was the preferred destination for China’s outbound tourists up until 2013, saw a 37 per cent increase in the period.