The coffee itself is absolutely wonderful. I had the daily roast, which was rich and smooth and memorable. The coffee is sourced in an ethical, sustainable way. Monmouth has established relationships with most of the farms and groups from which it buys, so the company knows exactly where its beans have come from and who has been picking them. As such, the coffee is not part of the “Fairtrade” brand, but it is certainly “fair” (and I am told the company often pays higher prices than the Fairtrade base price).