Based on the process evaluation results, campaign planners felt that they had chosen the right media to reach the target audience. However, the campaign had to be delayed from its original start date because the printing and distribution of the materials took longer than anticipated. in addition,campaign monitoring revealed that clinics received very few community complaints, although an official in the Butte health department had one of the newspaper ads pulled because he felt it was too explicit. Clinic directors found that several community organizations were less enthusiastic about
using two of the four posters; they also felt that the size of the posters was too large for the locations
they wanted to hang them up, such as bulletin boards and restroom stall doors.