In the contemporary MNE, coordination and integration will be the key issues in the extended global enterprise (Cavusgil et al. 2004: Townsend et al. 2004; Yeniyurt et al.
2005; see also the papers in the special issue of Management International Review on “International Integration and Coordination in MNEs”). Integration vehicles such as global product platforms, global teams, global talent pools, and global brands will be handled in novel ways and under new rules (Shi et al. 2010). Those companies that are able to create better internal linkages and consolidating capability will flourish by dealing with external flux of dynamic forces.