'AJI-NO-MOTO' is a global brand, and the standardization step of SA transfer was
carried out without changes to the product’s 'physical' or 'spiritual' features.
When this product took root in the market, it became possible for the company to
start diversified development of brands and products. After the 'umami' of the product
‘AJI-NO-MOTO’ and 'trust, safety assurance and confidence in the company' of
AJINOMOTO were established, new products were locally developed and sold
following identification of needs and wants of MOP housewives; A wholly new semipremium
compound seasoning, 'ROSDEE', was a chicken or pork stock suitable for
standard Thai home cuisine such as tom yum kung soup, and 'ROSDEE MENU' was
a menu-specific seasoning. These products were created through AI transfer and
during the transfer, both 'physical' and 'spiritual' sides were derived from Thai