This study has examined issues associated with workforce motivation for male and
female workers in Japan, using Herzberg’s two-factor model for motivation (intrinsic
and extrinsic). Furthermore, Japanese management perception regarding female
workforce motivation is examined. In addition to providing support for the applicability
of the Herzberg model to a non-US context, our results suggest some gender-related
differences with respect to workforce motivation in Japan. Our analysis suggests that the
accuracy of managerial views of what motivates Japanese female employees can be
improved, particularly in relation to extrinsic elements.