Environmental messages have often been pessimistic and threatening, attempting to guilt or scare people into doing the “right” thing (Banerjee, Gulas, and Iyer 1995).
By doing so, message senders are trying to establish,strengthen and appeal to an individual’snorms informal rules requiring that one should or should not act in a particular way in a given situation (Nyborg 2003). For example, some of the most popular environmental slogans from ThinkSlogans.com are as follows: “Protect our earth today for our children’s tomorrow” and “Don’t let the water run in the sink, our life’s on the brink!” Other slogans deal not only with influencing environmental
Environmental messages have often been pessimistic and threatening, attempting to guilt or scare people into doing the “right” thing (Banerjee, Gulas, and Iyer 1995). By doing so, message senders are trying to establish,strengthen and appeal to an individual’snorms informal rules requiring that one should or should not act in a particular way in a given situation (Nyborg 2003). For example, some of the most popular environmental slogans from ThinkSlogans.com are as follows: “Protect our earth today for our children’s tomorrow” and “Don’t let the water run in the sink, our life’s on the brink!” Other slogans deal not only with influencing environmental
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