Approach to resource mobilization
WHO’s approach to mobilization of voluntary contributions is, broadly speaking, two-pronged, and involves:
maintaining and deepening support from existing contributors and,
broadening the contributor base.
Maintaining and Deepening Support from Existing Contributors
WHO relies on just 20 contributors (nine of them Member States) for 80% of its voluntary contributions. A priority is to optimize the funding relationship with these top 20 with a focus on areas of alignment between the priorities of contributors (pan-government in the case of Member States) and WHO. WHO is committed to improving its stewardship of contributors, including through an sharpened demonstration of impact, timely reporting on results and improved visibility to help contributors justify their investments in WHO to their key stakeholders. Future financing dialogues and regular bilateral consultations will complement stepped-up day-to-day engagement with contributors.
Broadening the Contributor Base
Interviews carried out as part of a 2014 study on broadening WHO’s contributor base repeatedly stressed that Member States should be the primary funders of WHO. In addition to opportunities to broaden the contributor base among Member States, through voluntary contributions or supplements to assessed contributions on a voluntary basis, opportunities will be pursued with philanthropic foundations, multilateral institutions and global health initiatives.