HE COMMANDMENTS FOR A GOOD PRO
1. To acquire flair for writing and public speaking, with an ability to communicate ideas effectively.
2. To inculcate a wide reading habit and curiosity for forceful words. It is only through wide reading that one can acquire knowledge on a variety of subjects and gain ability to handle problems with confidence.
3. To gain adequate knowledge of all mass media.
4. To develop good organizing ability and make friends at all levels.
5. To be cheerful and courteous.
6. To have an infinite capacity for taking pains and doing hard work.
7. To develop ability to persuade people by cogent reasoning.
8. To instill in oneself a sense of curiosity about people, things and places, together with an ability to conceptualize a situation and to understand public moods.
9. To have a good imagination, a lively inquisitive mind and sense of humour.
10. To be honest and sincere.
11. To offer counseling based on an understanding of human behaviour and to analyze future trends and predict their consequences.
12. To research into public opinion, attitudes and expectations and advise on necessary action
13. To establish and maintain two-way communication based on truth and full information
14. To prevent conflict, misunderstanding and promote mutual respect and social responsibility
15. To harmonize the private and the public interest by promoting good-will with staff, suppliers & customers
16. To improve industrial relations
17. To promote products or services.
18. To maximize profitability by projecting a corporate identity.