Like it or loathe it. English is a global lingua franca. A comprehensive understanding of the international language of business is the key to success in this global village we call home. For Thai youth, a working knowledge of English is even more pressing with the imminent arrival of the ASEAN Community in 2015 which will bring closer regional integration, freedom of movement and a widening of educational and career opportunities.
NJ Magazine, part of Nation Group, has always been hands-on in the development of English language skills among Thai student. One of the publication’s blue-chip educational events, the NJ Spelling Bee, supported by both the government and private sector, has been a fixture on the school calendar for the past 16 years. In keeping with the growing use of technology in the classroom, NJ recently released an educational smartphone application: digital NJ Spelling Bee by dtac, developed in cooperation with total access Communication Public Company Limited (dtac). The application, supported by an online portal www.njspellingbee.net puts the power of English at the fingertips of today’s new generation and the new arrival was rolled by Sutichai Yoon, Chairman of Nation Multimedia group and Jon Eddy Abdullah. CEO of dtac.