Product Differentiation
New concept store "
We Do It Together
"-helping to create, innovate and solve problems with people every day.
RadioShack Technology Services (“RSTS”)
- Online network of computers that links all stores, customer channels, delivery locations, service centers, distribution facilities into a fully integrated system
Yes
Growth
Compete
in the sale of products and services with several retail formats, including consumer electronics retailers such as Circuit City and Best Buy
Numerous
domestic and foreign companies
also manufacture products similar to ours for other retailers, which are sold under nationally-recognized brand names or private labels.
Product Positioning
.
offering mobile telephones, becoming one of the first retailers to enter the wireless market
first affordably priced with digital technology
the first consumer mobile/portable cellular telephone
the first high-performance satellite television system