B: Theory Context
The Health Promotion Model is founded on two social theories, Fishbein’s expectancy-value theory and Bandura’s social cognitive theory (Bandura, 1985; Feather, 1982 as cited by Pender, et al., 2011). Fishbein’s expectancy-value theory supports the belief that individuals will invest resources in anticipation of positive outcomes. In Bandura’s social cognitive theory, perceived self-efficacy motivates individuals toward behavioral change (Pender, et al.).
B: Theory Context
The Health Promotion Model is founded on two social theories, Fishbein’s expectancy-value theory and Bandura’s social cognitive theory (Bandura, 1985; Feather, 1982 as cited by Pender, et al., 2011). Fishbein’s expectancy-value theory supports the belief that individuals will invest resources in anticipation of positive outcomes. In Bandura’s social cognitive theory, perceived self-efficacy motivates individuals toward behavioral change (Pender, et al.).
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