Qualitative Research
The qualitative research process involves emerging questions
and procedures, data typically collected in the participant’s setting, data analysis that builds inductively (from particulars to general themes), and interpretations of the data (Creswell, 2009).
Qualitative research aims to develop theory and promote description, understanding, and meaning primarily through nonnumerical analysis. Qualitative research is typified by rich and subjective data (often collected via open-ended questions) and, accordingly, relatively small sample sizes Whereas quantitative research may use, for example, a survey with multiple-choice or scaled questions, thus reaching thousands of subjects and generating large amounts of statistical data, qualitative research uses techniques such as 1– to 2 hour interviews, which would be difficult or impossible to conduct with thousands of subjects. As a result, qualitative research studies typically involve far fewer subjects than fo quantitative ones. Strengths of qualitative methodologies include the following:
*Depth and richness of results
*Opportunity to ask follow-up questions that are not feasible when using a data collection instrument such as a survey
*Flexibility
*Ability to address complex why questions
Qualitative Research
The qualitative research process involves emerging questions
and procedures, data typically collected in the participant’s setting, data analysis that builds inductively (from particulars to general themes), and interpretations of the data (Creswell, 2009).
Qualitative research aims to develop theory and promote description, understanding, and meaning primarily through nonnumerical analysis. Qualitative research is typified by rich and subjective data (often collected via open-ended questions) and, accordingly, relatively small sample sizes Whereas quantitative research may use, for example, a survey with multiple-choice or scaled questions, thus reaching thousands of subjects and generating large amounts of statistical data, qualitative research uses techniques such as 1– to 2 hour interviews, which would be difficult or impossible to conduct with thousands of subjects. As a result, qualitative research studies typically involve far fewer subjects than fo quantitative ones. Strengths of qualitative methodologies include the following:
*Depth and richness of results
*Opportunity to ask follow-up questions that are not feasible when using a data collection instrument such as a survey
*Flexibility
*Ability to address complex why questions
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