Since November 2013 Lee Jong-suk uses his voice to help the blind as the New Ambassador for the 'Good Library Project'. He is lending his face and voice to Standard Chartered Bank's project. The project gets people to donate their voices to reading books for recording so that blind people may also enjoy their stories.[38] In the same year he endorsed the hat knitting campaign of "Save The Children Korea,"[39] which is a campaign that makes hats for the children who are suffering from hypothermia in Africa and Asia.[