1) Average frequency and severity of losses(2) Company’s past loss experience(3) Dollar amount of losses the firm will retain(4) Added costs of retention (administrative problems)(5) Elements of the premium that could be saved (potential premium savings)(6) Predictability of losses(7) Maximum possible loss and maximum probable loss(8) Tax aspects(9) Availability of excess of loss coverage(10) Availability of other alternatives(11) Whether management is risk adverse