Thus, the following statements can be formulated for the younger consumers: the shorter the time it takes to decide which cell phone brand they want to buy, the higher the intention to stay becomes; the more satisfied they are, the higher the intention to stay; the more committed to the brand of cell phone, the higher the likelihood they will stay with the brand; the less experience they have with the brand of cell phone, the higher the probability becomes that they will stay with the brand, and the less involved they are with the cell phone, the higher their intention to stay becomes. For the older consumers, the following statements hold true: the more satisfied they are with the brand, the higher their intention to stay; the less experience they have with the brand of the cell phone, the higher the probability they will stay with the brand, and the less they feel susceptible to influences from their social groups, the greater their intention to stay with the brand becomes.