What is the long-term outlook? In my opinion, over time, Macy’s customers will embrace the Macy’s name and institution. The company will modify and expand its marketing program to win back customers. I believe this strategy makes sense over the long haul. The recent reorganization into four Macy’s divisions—with regional “My Macy’s” offices to give recognition to local preferences—is a very healthy step forward.It sets a priority of making stores locally relevant