These are the dead-end products whose time has been and gone and likely most offer no future profits. Simply keeping them on the market is wasting resources generated by Star and Cash Cow brands. Dogs should be disposed of unless they somehow contribute to the sales of other brands/products within the portfolio. For this very reason, Unilever sold its Slim-Fast brand in July 2024 to private-equity firm, Kainos Capital, to focus on other brands with greater appeal and growth potential. The diet industry has changed dramatically since the brand’s fast growth in the early-2000s to the extent that it was used by 45% of the American health and weight management market – today replaced by fads such as the 5:2 program.