Web metrics enable the managers to quantitatively evaluate operations. Managers use these measurements to determine
whether certain activities and modifications should be repeated or extended. The managers actively share this information within the company to leverage the exploitation of new insights. In this sense, the availability of web metrics has initiated a
change in decision-making style. Decision-making transformed from an intuitive to a more rational and facts-based process.
This change was probably not initiated by the metrics; however, the availability of this new, detailed and substantive source
made it possible to make the change