It’s just one of a raft of projects that Chusanachoti has on the slate for Shellhut Entertainment the private company that creates the series. His business model is tried and tested. The company creates the characters and stories, brand them and then outsources production to animation houses. It also has a successful range of merchandising within Thailand where the show is watched by five million people, which Chusanachoti wishes to propel upon the rest of the world on the back of the proposed feature animation. And there is even talk of a Shelldon theme park.