12 Assignment Excutive Summary
Briefly describe the company’s business
Describe the significant features of the company’s products.
Describe the market potential for the company’s products.
Describe the financial goals of the company (e.g., reaching $2 million in sales in the new market in two years, profitability in three years and specified levels of sales and after-tax profits within four years).
Describe the purpose of the plan and its relation to the attainment of the company’s financial goals.