demographic segmentation divides the market into group base on variebles. The dr.calories restaurant is ideal for a group of customers in the working people and adulthood. Why is suitable for customers who are in the working people or adult? Because the ingredients of our restaurant, it has a high cost and good quality, and some ingredients , such as salmon and tuna, it was imported from Japan and the price of food is quite expensive. so it is suitable for the adult group and the working people, they have power to buy our food and program and it can be suitable for a group of a student but depended with the money the customer can buy our food.