1.As a force for change in the video-game industry, how has technology affected Kotick’s strategy at Activision? How about competition?
2.In what ways has Robert Kotick acted as a change agent at Activision?
3. Apply Lewin’s process model of organization change to the measures that kotick has taken to effect change at Activision. Be sure to examine each step in the Lewin model, noting where the model applies particularly well and where it does not. Are there any points at which the continuous change process model provides a better description of the strategy at Activision?
4. To what extent can the changes at Activision be seen as aspects of organization development? In what areas do the three criteria for determining organization development apply particularly well? In what areas are other models more accurate in describing Kotick’s change strategies?