A 9-point hedonic scale was used to capture respondents' degree
of liking of the product characteristics. A 5-point “Just about
right” scale was used for specific product attributes and a 5-point
purchase intention scale was also used. Summary statistics were
applied to both the hedonic and Just about right questions, along
with a breakdown of full counts and percentages per sample.
Fisher's exact test was applied to the purchase propensity results
using Minitab 17 statistical software.