In addition to this criticism, there are other aspects of the campaign that rub the wrong way — specifically its Chicago backdrop. The city has continued to make headlines over the last few months for issues like police brutality against minorities and increased levels of violence and murders.
In an interview with the Times' Friedman, Versace says that the man behind the location was the campaign's iconic fashion photographer, Bruce Weber, and that he chose Chicago specifically after reading a story about local social activist Father Mike.
"I went to hear him speak before we started shooting, and he was talking about politics and the need to restore old neighborhoods, and it made me think I wanted these pictures to mean something to the city," Weber said.
Yet a quick glance at Hadid's and Kloss's photos don't seem to reflect much of that political reality. Kloss is pictured alongside a former bodyguard and Afghanistan vet from the city, but that's about as authentically Chicago as it gets.
Of course, these are only a couple of the images in the campaign. Versace said that while they worked with three women that were models (Kloss, Hadid, and Dilone), the campaign also includes 17 men who were non-models, including hip-hop dancers and men on the street.
Here's hoping the rest of the campaign gets its point across better than these.