Travelling abroad has become an important way for people to maintain quality quality of life, engage in leisure and entertainment activities, and conduct business. The main purpose of this study is to use electronic word-of-mouth, customer expectations, and the personal emotions of consumers to explore the intentions of customer to take low cost airlines. The results show the following:
Electronic word-of-mouth regarding low cost airlines does not affect consumers'intention to take low cost airlines, or cancellations due to short-notice adjustments of flights, as low cost airlines have clear stipulations posted online, and people post reminders on SNSs, traveler unhappiness is quickly replaced by the other conveniences provided by low cost airlines; therefore, the commentary quality of low