In order to get your product to the consumer, you have to go through certain distribution channels-the paths that your goods, and title to the goods, follow.
Distribution channels serve various functions, including:
reducing the number of marketplace contacts and resulting in a more efficient system;
matching the requirements of individual consumers to the outputs of various producers;
standardizing to improve the efficiency of the system;
holding inventory to increase market response and lower transportation costs;
physical distribution of products to ensure that they are available for customers to purchase on demand.