Chok Chai farm is a family business that began with the administration of the business and to business tourism, agriculture and other businesses, but the ground is. Agricultural business at the beginning of the water in the other, which is beneficial to the business as the business downstream highly successful both at home and abroad. Make people want to develop their own business can apply this model to their own business development. Although our business is not growing, although there are obstacles, but also with our business, we can look at the various problems and obstacles is an excellent opportunity to develop a strong business, this is a good practitioner, there must be a sincere and sensitive to ethical trend of economic philosophy enough.Localism is the only initiative on the King for more than 30 years, the Royal is a concept based on the Foundation of the culture of Thailand is developing guidelines on the basis of the area of the middle way, and not to take into consideration is the reason Temperance.Creating immunity for himself, as well as the use of knowledge and virtue as basis in the life that they want to have a "conscious Intelligence and vigor" which leads to "happiness" in real life. We can apply this principle applied in business because they are against, we survived the impact or economic changes, which are the external factors that we cannot control. This principle, which is also an important principle that gives you luck can change business, farm chokchai, back in the present, such as successful.