OUR SUSTAINABILITY STRATEGY
The game has changed, forever.
Sustainability used to be the exclusive domain of experts, activists and idealists. Then, it
moved into a silo at the outskirts of the corporate landscape. Today, it is seen as an important,
well-integrated part of any forward-thinking company – as one of the key drivers of success.
At NIKE, Inc., we are exploring new sustainable business models to prepare us for
a fundamentally different operating environment. To do this, we must deftly navigate
a quickly changing landscape. We see a future in which:
> Competition for scarce natural resources affects the cost and availability of the
inputs needed to make our products, and in turn, the price and availability of
the products themselves
> Rising energy costs and greenhouse gas emissions lead to increasing pressure on
traditional models of product manufacturing and transportation
> Persistent global disparity in access to financial and other opportunities influence
workers throughout our supply chain
> Continued urbanization and the growing middle classes create new demands for products
and services, and new opportunities to meet them
> Emerging regulations related to materials use, labor practices and other issues continue
to shape our business environmen