Comparisons to Flappy Bird
2048 has been compared to Flappy Bird by several commentators. Both are clones of previous games, with their success leading to further clones, and both games have been described as viral and addictive. JayIsGames compared it to Flappy Bird "but without the infuriating mindlessness". When asked if he was concerned that his situation would end up as stressed as that of Nguyễn Hà Đông, the creator of Flappy Bird, Cirulli said that he had "already gone through that phase" on a smaller scale, and that once he had decided against monetizing 2048, he "stopped feeling awkward".