Promotional pricing
Temporarily pricing products below the list price, and sometimes even below cost, to increase short run sales
Supermarkets use loss leaders
Special event pricing in certain seasons to draw more customers (e.g. linens in January to attract Christmas-weary people back to stores)
Cash rebates to customers who buy the product from dealers within a specified time – rebate sent directly to customer (no money off the dealer)
Low-interest financing, longer warranties, free maintenance to reduce consumer perception of price
Or simple discounts off normal prices