The Business Strategy Game is a PC-based exercise, modeled to reflect the real-world character of the 
globally competitive athletic footwear industry and structured so that you run a company in head-to-head 
competition against companies run by other class members. Company operations are patterned after 
those of an athletic footwear company that produces its shoes at company-operated plants rather than 
outsourcing production to contract manufacturers. Cause-effect relationships and revenue-cost-profit 
relationships are based on sound business and economic principles. All aspects of The Business 
Strategy Game closely mirror the competitive functioning of the real-world athletic footwear market. 
Everything about your company and the industry environment you will operate in has been made as 
realistic as possible in order to provide you with a close-to-real-life managerial experience. The Business 
Strategy Game puts you in a situation where you and your co-managers can apply what you have learned 
in business school and where you can be businesslike and logical in deciding what to do.