I had lazily assumed Drucker was German or
Swiss. He was, in fact, Austrian. The distinction is
important here. For Drucker grew up in the Vienna
most famous for Freud and Klimt, but which was
also home to a remarkable dissident tradition in
economics. One of Drucker’s father’s best friends
(and former pupils) was the Austrian economist
Joseph Schumpeter. This helps explain why Drucker
spoke out so confidently in favour of marketing.