1. What challenges does the increase in unstructured data present for businesses?
Text mining enables many companies to respond to their customers satisfaction surveys, and web mining enables many web search engines to facilitate collecting data that people need to be more profitable. Now, a huge amount of unstructured data is distributed by these systems. A manager is able to use this system and make an accurate decision for unprecedented cases. information Business intelligence tools deal primarily with data that have been structured in databases and files. However, unstructured data, mostly the kind
of data we generate in e-mails, phone conversations,
blog postings, online customer surveys, and tweets are all valuable for finding patterns and trends that will help employees make better business decisions.
Text mining tools are now available to help businesses analyze these data. These tools are able to extract key elements from large unstructured data sets, discover patterns and relationships, and summarize the information. Businesses might turn to text mining to analyze transcripts of calls to customer service centers to identify major service and repair issues