In the first half of this year, Hanseem invited actress JUN JI HYUN to endorse its high end kitchenware. Hanssem representative revelaed that "after the release of JUN JI HYUN's CF, consumers' attention increased drastically." The stock price of Hanssem has increased to the highest point in history on 22 August. The share of foreign investors also increased. The sale profits of the first season increased by 40% as compared to last year. The sale revenue of the second season is 303.5 billion won (US$300M) with (US$25M) as sale profits. It also sees a 25.1% increase as compared to last year.