Internal Analysis
Sony’s internal environment is similar to the electronics industry. Its strengths and weakness are vital to potential business and marketing strategies. Sony’s strengths can relate to the organization, to the environment, to public relations and perceptions, to market shares, and to people. This provides Sony a competitive edge, as well as reasonsfor past successes. Other elements like customer loyalty, capital investment and a strong balance sheet will be highlighted in the subsequent internal analysis. Although seldomdo weaknesses occur in isolation, Sony’s strengths outweigh its weakness