While energy efforts previously focused on completing projects and involved people in
procurement, engineering, maintenance, manufacturing, and technology, it was recognized
that additional engagement and awareness could yield benefits. Resources were
available to assist in this effort. ENERGY STAR is an excellent resource for employee
awareness campaigns. Posters, brochures for energy efficiency at home and at work,
children’s activity books, and displays are available for the asking for ENERGY STAR
partners. ENERGY STAR has the benefit of being a well-recognized and positively
perceived brand that instantly garners favorable attention when used in company
awareness campaigns.