• Emerging markets like India – Regions where people still either don’t have mobile phones or use 2G feature phones offer a lot of potential for business development. Vodafone has about 170 million voice subscribers in India and less than 10% of those use 3G data. The company’s India service revenue grew 10% in the latest quarter. Turkey still hasn’t reached 100% mobile phone penetration and more than one-third of its population has not used 3G. Likewise, Africa has a lot of untapped market.