The fatal flaw of local luxury brands is their impetuous
mood and lack of preparation for a protracted
war. Foreign luxury brands tend to link
their brands with their culture, by sponsoring a
number of cultural activities, and sustain doing it
for a long term. On the contrary, Chinese businessmen
tend to focus on short-term gains, as well
as lack patience to cultivate the culture of luxury
brands. To sum up, it is essential to recognize that
building a luxury brand requires more capitals,
time and efforts.